Soul Kitchen is a non-profit community restaurant, run
by the Jon Bon Jovi Soul Foundation. Customers pay the minimum donation or volunteer in some way to earn a voucher for a healthy, delicious meal.

This hands-on approach was infused into the visual identity by using a hand-done type style for the website, menus, receipt holders and other print collateral. We created an aspirational motto, Hope Is Delicious, and a brand manifesto that speaks to the ideals and intentions behind the Kitchen.