Artspace is a curated online marketplace for contemporary art that helps people discover, learn about, and collect fine art. We developed the brand identity, e-commerce website, print and marketing collateral, and consumer packaging. We sought to create an identity that would be both sophisticated and accessible. We stripped the visual language of any graphic elements as not to compete
with the complexity of the artwork and relied on a simple framework accented with a hot pink to add a sense of modernism and vibrancy to the brand.