The Artist Collection is a sophisticated line of e-liquids crafted by 5 of the most respected mixologists in the vape industry. To launch the series of flavors NJOY wanted create a brand distinctly different from their current portfolio and promote the artistry behind these high-end vape juices. The packaging features the portrait of each of it’s creators, illustrated in a painterly style to telegraph the fusion of flavors associated with the liquid. As the lid is removed, a story unfolds across every surface of the box—revealing details about the flavor profile, vape artist, and the concept behind their creation.