The Global Alliance for Improved Nutrition (GAIN) is an international organization working to end malnutrition through a market-based, sustainable solution: home fortification packets that provide the essential vitamins and nutrients necessary to raise healthy children.

We decided early on not show what malnutrition looks like as it’s all to common with campaigns of this nature, but rather focus the branding around the results of the micro nutrient packets—showing children and families in a healthy, positive light. The white fill-in boxes throughout the visual language reinforces the idea that each individual’s participation and contribution can and does make a difference.